Advertiser docs

Self-serve XML/CPC marketplace for organic publisher redirected hops. Sign in, fund balance via Top up, then bid with manual campaigns (standing bid defaults to $0.25). Programmatic RTB overview: XML/RTB. Spend and wins: Reporting.

Minimum bid: $0.25 USD per click. Bids below $0.25 are rejected. You need enough funded balance to cover your bid. Auctions open on organic redirected clicks; advertisers do not open auctions.

Manage line items on Campaigns (sign-in required). For API register/login, see XML/RTB or FAQ.

Bidding

Highest eligible funded bid wins (first-price). Minimum CPC $0.25. Create line items on Campaigns (optional RTB: XML/RTB). Win delivery routes the hop to your registered destination; charged once on a valid click.

Money

Bids are in USD. Minimum CPC: $0.25.
On RTB XML, money fields use integer cents (amountCents; $0.25 = amountCents="25"). See XML/RTB.
Losers are never billed.
New accounts default standing bid $0.25.

Line items

Create campaigns on Campaigns: keywords, categories, countries, bid ≥ $0.25, optional click URL. Empty targeting matches all for that dimension.

Match rules: keyword tokens are case-insensitive substrings against the hop keyword; categories and countries require an exact case-insensitive match when provided.

GET  https://xmlcpc.com/api/line-items
POST https://xmlcpc.com/api/line-items
{ "name": "US vpn", "keywords": "vpn", "categories": "Software", "countries": "US", "bidUsd": 0.25, "clickUrl": "https://…" }
PATCH https://xmlcpc.com/api/line-items/:id
DELETE https://xmlcpc.com/api/line-items/:id

Account spend and wins: Reporting.

Top up

Login first, then use Top up (Stripe Checkout). Funds credit your balance after payment completes. Losers are never billed.